Week 3: Portrait Photography

Portrait Photography

Service
$150 for weekday portrait
$220 for weekend portrait
Incentive: weekday
Usually 90 min sitting

Portraits
`different mentality to weddings - people aren't prepared to pay as much
` low sitting fee, high re-print prices

Christenings
`$660 for couple of hours coverage

Package
`prints that are mounted
`in a bag with logo
`gift cards
`voucher, 'pass this on to your friends'

Contract
` 'referred by_____________'
`if there are a lot of referrals from one client, free enlargement
`what to wear
`if your child is ill, pospone
`how to pospone
`photoshop and what to expect

Locations
`home
`garden
`park

Your Selection
`narrow it down to less than 50 images

Folders
`jpg screen
`web
`high res

Selection Process
`first shows slideshow of pics with music, then client can pick which ones they like
`do not bring children (also says this in contract)
`happens 1 week to 10 days of photo shoot
` 1 week for clients to look at photos online. Usually when they come in they still don't know what they want, you help them
`uses PROSELECT.com.au as a viewing program for clients. Royalty free music
`actually show them sizes to real life - e.g. 5x7, 8x10 etc

Reprints
`3 weeks
` + framing + album = 6 weeks

Lenses
16-35mm 2.8
50mm 1.4
70-200mm
24-70mm
`shallow depth of field

Kids
`bring colours

Lighting etc.
`shade
`mostly natural, with use of mostly silver reflectors, or black blocking off sun
` assistant
`mornings and arvos best
`depth

Editing
`you can download photoshop actions

Links
Slideshow software: Proselect.com.au